Before the luxury branding, before the corporate structures, before the word "Upscale" became a standard — there was a woman trying to figure out how to make her dreams make sense on paper.
Leticia A.K.A Plush knows what it feels like to have vision, drive, and work ethic — but no blueprint.
Like so many entrepreneurs, she started with the grind, not the guidance.
She built businesses, learned hard lessons, and realized something most people never do:
It's not a lack of money that keeps people stuck — it's a lack of structure.
That realization changed everything.
Leticia began studying corporate formation, business credit, and funding systems — not from theory, but from lived experience.
She understood how the wealthy moved, how they leveraged Other People's Money, and how they protected every asset with documentation, not emotion.
And from that journey, Upscale Consulting was born.